Web Design Brief

If planning a web site from its inception, looking to expand an existing web site, or possibly add additional functions such as ecommerce, iSeek.ie have the personnel and the expertise to guide and direct your goals and ambitions.

To help us get the best results, we have developed the following questionnaire. Please answer as many questions as you find relevant, the more information you provide the greater our understanding we will of how to best help your business/organisation. We have broken this brief into 4 parts to make the process easier. Where options are provided please circle the relevant answer.

Thank you in advance for taking the time to fill out this questionnaire.

* means required fields

Contact Information

Name:*

Company:

Address:

Phone:

Email:*

General Questions

1. Please provide a brief synopsis of your Organisation/Company. (This is a chance to let the designer know more about your organisation or company; its mission, overall aims, objectives, products and services your site will provide) *

2. Describe who your target audience is(Age, Gender, Location, Occupation, etc) *

3. Do you have a domain name registered? If yes - what is the website address? If no -what domain name would you like to register?*

4. Do you have a hosting account setup? Hosting is the server space needed to store your website, database and email accounts.*

Yes

No

5. Who is the main contact(s) on this project and what is their role(s)? *

6. What deadline do you have in mind for this website? (Start and end dates) Including an estimated deadline allows us to assess whether what you are proposing is achievable in the given time and the best way to accomplish it.

Start date:*

End date:*

7. Over the years of developing websites we have seen that clients wish to have varying levels of involvement in the development of this own websites. How would describe your level of involvement for this project:*

a)Allow iSeek.ie to generate website template, content and functionality completely.

b)Company supply a design brief from which we can design the template.

c)Company supply basic images, logo and design brief from which we design your new website template (Most popular)

d)Same as (c) above with the option to make a certain number of revisions.

e)Ask iSeek.ie to consult with the graphics designer/person responsible for your company/brand identify.

Design Questions

1. Do you have an existing logo, special font, or special graphics that you wish to use in the new website? You will need to provide us with a high quality graphic of your logo. If you do not have a logo would you like us to create one for you? *

2. Do you wish for your web site to reflect the look and feel of your existing marketing materials or something completely different? If yes could you please supply us with some sample marketing material? *

3. Do you have a colour scheme preferences which you would like us to take into consideration? *

4. Have you got any specific requirements on design style:*

Modern

Minimal

Artsy

Curvy

Old

Simple

Conservative

Fancy

Boxy

Fun

Professional

Contemporary

Corporate

Fresh

Elegant

Other

5. Please list at least 3 websites of high quality sites that you like the visual design of (these do not have to be sites for similar businesses). This information will help us determine what your design style preference is. Can you specify exactly what you like about the design of each of the websites? *

6. Describe your target audience? (Age, Gender, Location, Occupation, etc). For example the website for a nightclub needs to be aimed at a youthful audience while the design for a scientific product should be aimed for an academic and commercial audience. *

7. What aspects of your current site work well? (If applicable)

8. What does not work or perform well on your current website? (If applicable)

9. Who are your main competitors and what are their website addresses?

Content

1. Sitemap/Page Breakdown.
This is a very important question and we can help and advise on how to create a good page breakdown so you site is easy to use and has all the information needed. However to begin this process can you please let us know what you feel are the main pages needed for your new website. Below is an example site map, you do not need to create one like this just list the pages you want and indent any sub pages in the list. *

2. Do you have content/text ready for each page of your website? Are you planning on reusing content from an existing source such as the content from a printed brochure? Have you reviewed the content from your competitors websites for ideas on how to best create your own content? If you do not wish to create the content for your own website you will require a copywriter to create the text for you. We can recommendation copywriters if needed. *

3. Do you have specific areas on your website that you imagine will be updated regularly? If yes please list them. Example news articles, image galleries, product pages. *

4. Will the site require ongoing site content management by iSeek or will this be done in-house? If in-house how many people in your organisation will require training on how to update the site and its features? *

5. Please list your slogans and/or catch phrases you use in marketing your business (if any).

6. Will imagery be provided or will professional photography / stock images need to be purchased. *

Functionality and Search Engine Optimisation

1. In order to determine what functions and features your site should have we need to understand what objectives you have set for your website?

Online Sales

Customer Support

Distribution of Information

Generation of Sales Leads

Brand/Public Awareness

Advertise a new Product/Service

Provide Services

Leads Generation

Other

2. This question is VERY important. What functionality do you wish to incorporate into your web site? Below are a list of common features but if you require any of these or other features to work in a unique way on your site please try give as much detail as possible.

Dropdown Menus

Product Catalogues

Updatable News Sections

Content Management Systems

Flash Movies

Mailing Lists

Audio

Blogging Facilities

Enquiry Form

Gallery

Rotating Banner

Streaming video

Newsletters and signup

Shopping Cart

Other

3. Which Social Media services do you use (if any)?

Facebook

Twitter

Youtube

Ebay

Other

4. What are the key words, short phrases (list 10-15) which your target audience is likely to use to find your website online through one of the search engines? (Required for site optimization). *

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