Logo Design Brief

Our aim is to develop a logo that is unique and suitable for your business image and products. In order for us to do this accurately we need to learn about your company and that is why we ask businesses to fill out the below brief.

We will review the brief and get in touch with you to discuss the opinions available.

* means required fields

Contact Information

Name:*

Company:

Address:

Phone:

Email:*

Questions About Your Logo

Text/Copy for Logo Design *

Tag Line

Include this tagline in my logo.

Describe your business (i.e. what type of products or services your company provides) *

Describe your company's culture or personality (as it may apply to the design, i.e. serious, businesslike, creative, like to party, etc)

How would you describe the effect you are looking for in your logo:(Check all that apply)

Cutting-Edge

Unique/Creative

Clean/Simple

Sophisticated

Corporate

Modern

Industry Orientated

Outdoors/Natural

Traditional

Local/Neighborhood

High Tech

Retro

Fun

Serious

Illustrative

Playful/Cartoonish

Masculine

Feminine

Youthful

Would you like a symbol or text-based logo?

A symbol is an abstract design with your company name typeset alongside.(example: the Nike Swoosh, McDonald’s Arches, Wachovia logo)

A text-based logo incorporates your company name into the logo itself.(example: IBM, Microsoft, Coca Cola)

A variety of both/not sure

What is your preferred layout?

Symbol Only

Text Only

Text on the Left

Text on the Right

Text Above Symbol

Text Below Symbol

Text Through Symbol

No Preference

Please check all categories for which your logo will be used. (Check only the categories you know you will use).

Web Site

Printed Materials (Business Card, Stationery, etc...)

Embroidery (There will be no shading effects for logos that require embroidery)

Large Signs

Promotional Items (pens, golf balls, etc)

GoldenPages Ads

Newspapers (or Black & White Usage)

Other

How many colours do you prefer in your logo?

2 (Optimal for containing printing costs and a more corporate design.)

3 or more (More creative options)

Not sure, you decide

Do you prefer your logo designed in CMYK or PMS colours? (All logos are designed in PMS unless specified)

CMYK

PMS

Please state any preferences of colours/colour combinations you want the designer to use in your logo samples. We recommend no more than 3 colors in one logo, 2 are standard.

Please state colours you do NOT want your designer to use in your logo samples.

Preferred font style

Serif

Sans Serif

Script

Block

Creative

No Preference

What graphic elements should we use/emphasize in your logo? (For example: Some Real Estate firms want a roof, house, key, door, initial(s), pyramid, pillar, etc.)

Which element do you want to AVOID using in your logo? (e.g. Some Christian churches want to avoid the Cross; Some Real Estate firms want to avoid using a roof as the symbol in their logo.)

Do you have any additional concepts or ideas? (after you submit your order, please feel free to fax ideas and drawings to 215-827-5299)

To submit this form, please enter the characters you see in the image: