How to get your website listed in Search Engines
There is a
lot of misinformation about how to get listed in search engines. On this
will try list some basic and solid ideas about how you should try to get
Concentrate on the Major Search Engines First
Google, Yahoo and MSN account for over 90% of all search engine use so
your efforts on these first.
Google, Yahoo and MSN will also list your site for FREE. It is the goal
search engines to list as many websites as possible so they give the
possible search results.
5 Steps to Getting Listed in the
Research Your Keywords
Keyword Research is the first and most
aspect in Search Engine Optimisation.
What are keywords? Keywords are what someone would type into a search
engines to find a product, service or information. They can be just one
but much more likely are going to be keyphrases. Example: If looking
hotel I would not just type in "hotel" but probably "hotel in dublin
Keyword Research is important because you
get a lot of traffic from search engines but if it is for the wrong
the traffic is unlikely to generate any business. Focused key phrases
increase your chnages of being ranked in search engines and deliver
targeted traffic resulting in a higher visitor to customer conversion
The keyword research has 3 main steps
Prepare a full list of Keywords - Start
writing down all the individual search terms you can think of.
Analysis - Using the above list look at
competitors websites and see what terms they use frequently. Also
are various tools available online to help you determine the
(amount of traffic) search terms get. Combine your initial list of
keywords and what you have learnt in step 2 to create a revised
list of 15 to 30 keyphrases. Note: If you have a large website perhaps
split the list into topics/subject.
Inclusion - How that you have a defined
of key phrases to use make sure they are included on your website for
the search engines to see. Most important is to make sure that the
content on your website is as keyphrase rich as possible. Also make
that your page titles, meta description, alt tags, H1 tags etc are all
keyword rich as well. Be careful not to over do it, avoid
over-repetition of keywords and keyword stuffing (putting in lots of
keyphrases just for the sake of adding more keyphrases to a page).
Ensure your website is as Search Engine
Friendly as possible
The major search engines have been working very hard to stop websites
"con" or try to trick them. There are no "do this and you will
get listed" techniques. Nor are there any real great hidden and mystic
techniques that search engine companies use to get you listed. Sorry
The truth of the matter is you need to build a good high quality
with clean code, good content, lots of links and well researched and
optimised keywords. This alone is enough for most businesses to get a
listing in the major search engines.
Here is a list of some additional tips:
Clean Code - Try to make sure your
website is XHTML complainant.
Unique Page Titles - Make sure
page on your site has a keyphrase rich title
Sitemap - Sitemaps are pages which
list every page on your website. This is very useful to search engines
as it helps make sure they see your whole website.
Local Listings - To be listed in
local results (EG the pages from ireland in Google) make sure you have
local domain name and the ip address your hosting companies provides
Avoid overuse of Flash -
video, music, etc are usually done using Flash which hinders a search
engines ability to "understand" your site
Avoid ANY Possible Black techniques
Black techniques are methods for tricking the major search engines.
There are lots of websites with "guaranteed to work methods" or we
list you on 10,000 websites. Avoid all of these. The golden rule is if
it even sounds slightly unethical or dangerous do not do it. If a
search engine thinks you are trying to trick it repercussions are very
serious and can include black listing your site.
Create Unique Compelling Content
The major search engines love unique content, they consider you are
providing something of value to the Internet community.
Also people want new and unique content (would you read the same
every day?). Unique, well written content will not only increase the
of getting listed in search engines but it will also make your website
much better and more interesting to read.
The quality of the content is also one of the most underrated aspects
website development. Companies often plagiarise content from
suppliers websites, major search engines hate this. A similar failing
put in much content at all, would you send out a salesman to a
customer just to read out two lines describing the product?
How do you create unique compelling content?
If you ever think you have figured out a shortcut to creating new
for the search engines, please stop. There is no shortcut; creating
content is difficult, but not impossible.
Effective communication requires hard work, and the results look easy.
To point you in the right direction consider this example:
Imagine developing a website for a company that simply distributes a
of products for a given area. What can their website say that the
manufactures website does not already say? Yes they can just rewrite
content but ask yourself, “How can we create more value for our
Can you write case studies with
Can you have visitors add reviews about
product or service?
Can you create an FAQ page that only
about the product or service from the buyer’s perspective?
Can you write a buyer’s guide?
If you simple cannot write your own
then all is not lost. You can hire a copy writer to create it for you.
you are interested in this service please
Links, Links, Links
Google and other major search engines have only two main ways to
where to list your site in their index.
1. The site itself and steps 1, 2 & 3 tell you how to maximise
people can put anything on a web page so the search engines need a way
measure a websites relevancy, reliability and trustworthiness. The do
by looking at what other websites links to yours.
Links play a MAJOR factor in where your site is listed on search
here is why:
Consider links as votes in a democratic society. Example: if one site
five websites linking to it, but another has 100 that link to it, then
likely site two is a better choice. It is also important to consider
relevance of the link. Example: If a website sells clothes and a
magazine publish and article with a link to their website this is very
useful because the fashion magazine website is in a similar industry
uses similar search terms, where if a holiday travel website links to
clothes sites this is of less benefit.
To begin with look for as many links as possible from reliable
websites. Ask business associates, manufactory sites, industry websites
to put a link to your site and in return if you have a links page
favour. Here are some tips on how to get links:
Directories - Yahoo, DMOZ, even the
Pages are all directory websites and many allow free submissions
Search for you most important search
and see what sites appear on the results page. If you see any
or non competing sites listed, ask them to link to you.
Ask industry related website to link to
EG if in the tourism business and board failte approved make sure
site links to you. Similarly if you have suppliers or manufactures
often have a directory of suppliers and make sire your site is listed.
How many links should you have?
As many as possible so long as they are quality links. A website should
never stop getting more links, as it grows more and more links will
maintain and improve your search engine position.
Getting your site Indexed on Google,
A question we get asked all the time is how do I get my website into
or other major search engine? The answer is your probably already are
but if your not get people to link to your site.
To be listed in the Google’s, Yahoo's and MSN's index you need to get
many authoritative links pointing at your site as possible. Each of the
major search engines do have submission tools but forget about these as
can take months to index your site it at all. With the right links
at your site you can get indexed in a week or less, so go beg, borrow
steal to get those links. See step 4 more more advise on how to get
To check to see if you site is listed on a search engine, search for
specific domain name. EG companyname.com and the results page will show
the search engine has any links direct to that domain name.